The European Union is investing millions in the campaign Let’s talk about Pork to make Millennials eat more pork. With #letstalkaboutpork they want to convince them that eating more pork is a good idea.

But pigs are not meant to be kept in overcrowded, dirty and stressful farms so we can eat more of them. So this campaign is another waste of public money on a goal that is diametrically opposed to the ambition to keep our planet livable for humans and animals.

The Dutch journalist Emy Koopman suggested to hijack their hashtag and use it to show how funny, lovable and smart pigs really are. We loved that idea, and decided to help and make it easy to share lovable pork-facts. So help us hijack #letstalkaboutpork by sharing one of the images below and make this campaign swing back like a boomerang.


Share one of the images below to show that pigs are life-loving animals that deserve to live instead of being tortured and killed for our daily food. Use #letstalkaboutpork in your share message. Thanks for your help!

Pigs snuggle close to one another and prefer to sleep nose to nose. They dream, much as humans do. Newborn piglets learn to run to their mothers’ voices and to recognize their own names. Mother pigs sing to their young while nursing

Wild pigs play an important role in managing ecosystems and maintaining biodiversity. By rooting, and thus disturbing the soil, they create areas for new plant colonisation. They also spread fruit plants by dispersing their seeds.

Pigs are extremely social animals. They form close bonds with other individuals and love close contact and lying down together. Pigs are very peaceful animals, rarely showing aggression. In their natural surroundings, pigs spend hours playing, sunbathing, and exploring.

Pigs are extraordinarily intelligent. They are curious and insightful animals who are widely accepted as being smarter than young children of at least 3 years of age, dogs, and even some primates.

Pigs are very clean, keeping their toilet area far away from where they lie down and eat. Even newborn piglets will leave the nest to go to the toilet within hours of birth.They like to bathe in water or mud to keep cool, and they actually prefer water to mud.